The phrase “I’m not an expert” seems to get used a lot as a disclaimer, a statement of “I may not be qualified, but I’m giving it a shot anyways”. I’ve probably used it before myself. The thing is, it doesn’t mean anything. What people say and what people do are completely different a lot of the time and this is no exception.
If it’s a website for self improvement advice, for example, you don’t look at the like caveat to decide whether you’re going to take it’s owner seriously. You look at the content and how it’s presented. You look at how well they put their money where their mouth is. You use your best judgement and weight their advice against your own experiences.
“I’m not qualified” doesn’t even really enter into it, except maybe as an afterhtought.
After you’re real first impression, reading that qualifier in a description or an about page is only going to tell you maybe one of two things. If their website sucks and it’s just an excuse for sucking it just comes off as them being full of shit, and knowing it. If it seems to be more or less awesome, then generally it just shows how insecure they are.
That’s pretty much all you get out of it though. They’re either hacks and they know it or are good at what they’re trying to do and feel a little insecure. The rest? Well, the proof is in the pudding. What they think of it, however they want to reassure themselves (or others) doesn’t matter. The quality (or lack therof) is in the results of their efforts. The end product.
I rarely attach the expert caveat onto anything I do because it’s not something to worry about. I’ll either fall short or I won’t, and people can think what they want based on that. I’m not an expert, but I think there’s a better way to deal with a lack of qualifications, degrees, or other credentials 😛 .