I think it’s already been like a month since the last time I posted something, give or take. So terrible to be that lazy. If you want to make gains in followers and in views, don’t do that.
Don’t go for two whole weeks without saying anything. I don’t apologize for it, but I do kick myself every now and then, when those stretches of inactivity unfold. Of course, I haven’t been completely inactive – when I’m not continuously posting here, I’m pretty continuous in interacting with others and sharing or producing content via Twitter and Facebook. But while I can and do indulge in that sort of laziness whenever I damn well please, don’t think I’m not aware of the consequences. I don’t lose subscribers or anything, but I do lose momentum.
Part of that is in terms of just being motivated, engaged, enthusiastic about whatever it is I’m doing or saying at any given time. The other part is that, people who check in every day when you’re posting all the time might not see your newest post if it’s published a month after the last time they heard from you; by then, they’re on to other things, and rightfully so.
It’s not that hard to regain their attention either, especially if they really like your style or your ideas or whatever, but you’ve kind of got to rebuild momentum and post often enough again for them to have plenty to dig into, for them to feel like they can start checking in regularly again when (and if) they check in and find a slew of new stuff.
As long as you make significant gains, the lulls don’t hurt to much and you’ve still got a solid base (which gets bigger with each push, each bout of continuous activity) when you’re up for going at it again. But it doesn’t hurt to be aware of the fact that the regularity of your posting, of you producing something for people to chew on, directly correlates to the kind of traffic you can expect to receive on your site. Come to think of it… I said “something for people to chew on” and you can run with that literally if you want a workable metaphor.
Let’s say you’re a reputable chef and your fan base is growing. 1,000 local people in your city love your food, but you need to rest and recuperate from time to time. If you take a vacation every year and you maintain your level of skill, or if you get better, the number of hungry customers will only grow. If you take a vacation every few months, the numbers will still grow, your reach will still increase, but during your vacation, people’s interest in going to get a plate of your food, or in waiting for you while your taking a break, goes through a cooling off period.
The longer those breaks last, the more the cooling effects takes hold.
The better you are, the easier it is to reignite and the more laziness you can get away with, but it’s still best to keep the breaks short. The growth of your reputation, your customer base and all that other stuff, all depends on you. Fuck around for a few months or a year and I’m sure you can imagine how much of a set back you’d be looking at. Same goes for anything else. There’s only so much sitting around on your ass you can get away with if you’re looking to achieve something.
Takeaway for the Reader…
If you want to be lazy, be lazy; if you need a break, take it.
Just don’t kid yourself about the effect that’s going to have.